Ultimate Guide to Japanese Fashion Brands
By Emilio Marin | July 2, 2024
Have you ever wondered why people are so fascinated by Japanese fashion brands?
Picture yourself walking through the lively streets of Shibuya filled with creative and unique styles, or finding hidden treasures in Kyoto’s traditional shops. Japanese fashion is a mix between tradition, innovation, and excellent craftsmanship.
Whether you're dreaming of a shopping trip in Tokyo or looking to catch the latest trends from your couch, our Ultimate Guide To Japanese Fashion Brands has you covered with all you need to know about Japanese Fashion Brands. We’ll introduce you to the hottest brands and designers in Japan right now and show you the best shopping areas to visit. We'll also share the best apps and websites for a great shopping experience.
This article is a part of our extensive series on Japanese Culture for people who want to learn Japanese.
Which Japanese Fashion Brands are trending in Japan Right Now?
Japan's fashion scene is as diverse as it gets. From Harajuku Style which is all about embracing pastel colors, adorable accessories, and exaggerated silhouettes to the minimal and simple Wabi-Sabi Chic which is inspired by the Japanese philosophy of finding beauty in imperfection, it embraces earthy tones, natural fabrics, and relaxed silhouettes. It's about appreciating the beauty of imperfection and finding serenity in simplicity. Japanese fashion isn't just about what you wear; it's about how you express yourself through clothing, combining craftsmanship with contemporary flair. Whether embracing bold colors and patterns or opting for gentle tones and minimalist designs, Japanese fashion offers something for every taste, reflecting a society that values both innovation and tradition in its sartorial choices.
Japanese Fashion Brands offer a rich variety of styles, prices, and concepts. From the vibrant and unique streetwear scene in Tokyo, to the refined minimalist aesthetics found in old Kyoto, there's something for every fashion lover to explore. In Japanese fashion, the only limit is your mind.
In Tokyo, you'll find a wide variety of unconventional brands pushing the boundaries of style and innovation. Picture recycled plastics transformed into futuristic clothes or fabrics mixed with technology, creating clothes that seem to belong to the future.
Think avant-garde designs, bold colors, and a fusion of traditional Japanese elements with a modern touch. Their creations blur the lines between clothing and art, pushing the limits of what's wearable. Imagine exaggerated silhouettes, unexpected textures, and colors that defy convention. Japanese avant-garde fashion celebrates individuality.
On the other hand, Kyoto boasts a sober and elegant fashion scene, with brands focusing on timeless classics and quiet luxury.
What's fascinating about Japanese fashion brands its their ability to satisfy and cover a wide range of tastes and budgets. Whether you're into high-end couture such as Yohji Yamamoto or affordable streetwear such as GU, Japanese fashion brands have you covered. From iconic names like Comme des Garçons and Issey Miyake, to emerging talents like Sacai and Yohji Yamamoto, there's no shortage of creativity and diversity to explore.
From lowest to highest price ranges, below, you'll find an up-to-date list of trending brands in Japan:
#NIGHTOUT
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UNIQLO
$ - $$ (Affordable)
Known for its affordable yet stylish clothing, Uniqlo offers a wide range of basics, casual wear, and collaborations with designers at accessible prices.UNIQLO frequently partners with major brands like Disney and Peanuts, adding a playful touch to their collections. UNIQLO is not only known for its affordable and stylish clothing, but also for its innovative fabric technologies that enhance comfort and functionality. It is also great for both inner and outerwear on budget.
Store: Both online and physical locations worldwide.
Quality: Good quality basics and casual wear at affordable prices
Best For: Everyday wear, basics, casual office attire
International Shipping: Uniqlo’s online store delivers to numerous countries, bringing their comfortable and trendy clothing straight to your doorstep
Website:https://www.uniqlo.com/jp/ja/
Keep an eye out for:
Heattech: This technology is designed to keep you warm during cold weather. The fabric generates heat from your body's moisture, making it ideal for layering during winter months. It's lightweight, breathable, and available in various styles, from basic tees to leggings.
AIRism: AIRism is perfect for warmer climates. This fabric wicks away moisture, regulates body temperature and provides a cool, smooth feel against the skin. It's breathable and quick-drying, making it ideal for everyday wear, sports, and travel.
These technologies make UNIQLO a go-to brand for those seeking comfortable, functional, and stylish clothing suitable for various weather conditions and activities.
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Rageblue:
$ - $$ (Affordable)
Offering trendy streetwear styles, Rageblue combines affordability with edgy designs, making it popular among fashion-forward youth. If you're on the lookout for trendy streetwear that won't break the bank, Rageblue has you covered. With a blend of affordability and edgy designs, this brand has secured a unique space among Japanese people, particularly youth who are looking for fresh style without the hefty price tag.
Store: Physical locations in Japan and online
Quality: Trendy streetwear with good quality materials
Best For: Streetwear enthusiasts, urban fashion
International Shipping: Rageblue doesn’t offer International shipping. You would need a proxy service (they buy on your behalf) or a forwarding address ( they give you a Japanese address so you can have items shipped)
Website: https://www.dot-st.com/rageblue/
Keep an eye out for:
They make jeans that are not only durable but also look great with special details like unique stitching and cool washes that make each pair unique. People love RAGEBLUE jeans because they fit well and feel comfortable, making them a top choice for anyone who wants to look good and feel good too. Besides jeans, RAGEBLUE also sells other casual clothes and accessories that show off their craftsmanship and modern style, keeping up with what's trendy in Japanese fashion.
#TokyoShopping
Are you someone who loves high fashion but you have the budget of the high street? Check our Ultimate Guide to Tokyo Outlet Shopping to discover more about it.
Beams:
$$-$$$(Mid-range)
Beams is a versatile brand offering casual wear, streetwear, and even more sophisticated styles, blending quality and affordability. With a focus on quality craftsmanship and innovative design, Beams serves fashion enthusiasts seeking both sophistication and individuality. From tailored suits to casual streetwear, Beams offers a wide range of clothing and accessories to suit every occasion and personal style.
Store: Physical locations in Japan and online
Quality: High-quality clothing with a mix of casual and sophisticated styles
Best For: Versatile clothing suitable for various occasions
International Shipping: With its versatile and stylish offerings, Beams ensures that customers outside Japan can enjoy their fashion by providing international shipping through their online store.
Website: https://www.beams.co.jp/en/
Keep an eye out for:
Keep an eye out for Collaborations with renowned designers and brands, offering unique and exclusive collections that blend Beams' signature style with fresh perspectives.
Nanamica:
$$ - $$$ (Mid-range)
Nanamica focuses on functional and stylish outdoor clothing with an emphasis on technical fabrics and contemporary designs. Nanamica crafts stylish, durable pieces for urban adventurers and outdoor enthusiasts. From waterproof jackets to versatile backpacks, their gear blends fashion with function, ready to tackle any adventure
Store: Physical locations in Japan and select international retailers
Quality: Premium outdoor and technical apparel with excellent craftsmanship
Best For: Functional yet stylish outdoor wear, urban explorers
International Shipping: Renowned for its premium outdoor wear, Nanamica ships internationally, so you can stay stylish and functional wherever your adventures take you.
Website: https://www.nanamica.com/
Keep an eye out for:
Keep an eye out for NANAMICA’sGORE-TEX outerwear. NANAMICA's GORE-TEX jackets are highly sought-after for their exceptional waterproof and breathable qualities, perfect for both city life and outdoor adventures. These jackets are not only functional but also stylish, featuring sleek designs and thoughtful details like hidden pockets and adjustable hoods. NANAMICA also excels in creating versatile bags, such as their durable and stylish backpacks made from high-quality materials like Cordura nylon. These bags are designed to withstand daily use while maintaining a clean and modern aesthetic, making them a favorite among urban commuters and travelers alike.
Wtaps:
$$ - $$$ (Mid-range)
Wtaps is a streetwear brand known for its military-inspired designs that offer a wide range of urban clothing and accessories. WTAPS makes edgy, versatile clothes and accessories with a rugged touch. Their modern military-style collections, with camo prints and practical details, are perfect for those who want a bold yet wearable look
Store: Physical locations in Japan and select international retailers
Quality: Premium streetwear with military-inspired designs and attention to detail
Best For: Urban fashion, streetwear enthusiasts, outdoor activities
International Shipping: Wtaps’ urban streetwear is accessible to fans worldwide, thanks to their online store’s international shipping options.
Website: https://www.wtaps.com/
Keep an eye out for:
One compelling reason to consider WTAPS is their meticulous attention to detail in every garment they produce. For example, their jackets often feature rugged yet refined designs, incorporating functional pockets and robust materials that ensure durability without compromising on style. WTAPS also excels in creating versatile wardrobe staples like their graphic tees and cargo pants, which effortlessly combine comfort with edgy urban aesthetics. Their pieces are designed to be timeless yet trendy, making them suitable for various occasions from casual outings to more adventurous outings.
#COFFEETIME
Enjoy some quality coffee while you shop in Japan. Check out our Ultimate Guide to Cafes In Tokyo.
Neighborhood:
$$$ (Mid to High-range)
Neighborhood is a premium streetwear brand with a rugged, motorcycle-inspired aesthetic, featuring high-quality materials and craftsmanship. Neighborhood creates clothing and accessories that exude a rebellious vibe and effortless style. From distressed denim to graphic tees and leather jackets, Neighborhood's collections offer a contemporary take on classic Americana, perfect for fashion-forward individuals with an edge.
Store: Physical locations in Japan and select international retailers
Quality: High-quality streetwear with a rugged aesthetic
Best For: Edgy streetwear, motorcycle-inspired fashion
International Shipping: Neighborhood's edgy streetwear can reach you anywhere in the world with their global shipping services.
Website: https://www.neighborhood.jp/en
Keep an eye out for:
Neighborhood collaborates with renowned artists and designers, creating limited-edition collections that blend their distinct aesthetic with new perspectives and unique artistic influences. These collaborations produce exclusive pieces highly sought after by collectors and fashion enthusiasts.
#TAXRETURN
Wondering how you can get back some of your money after shopping in Japan? Check out our Ultimate Guide to Surviving Tax Returns in Japan
Needles:
$$$ (Mid to High-range)
Needles is known for its innovative designs, blending vintage and contemporary styles to create unique and luxurious clothing. Designer Keizo Shimizu founded Needles, bringing a modern twist to classic Americana and military styles. Shimizu's designs have gained recognition for their creativity and top-notch quality, attracting a global following among fashion enthusiasts who appreciate his innovative approach to reinterpreting classic pieces. For example, he takes iconic pieces like track pants or military jackets and infuses them with modern colors, materials, and details. This reinterpretation often involves mixing different fabrics, adding unconventional stitching, or combining contrasting patterns to create a fresh and distinctive look.
His influence extends beyond Japan, shaping trends and inspiring new directions in streetwear and high fashion alike.
Their clothing and accessories reflect an easy, cool vibe with a touch of individuality, featuring reconstructed tracksuits, bold patterned shirts, and statement outerwear. Needles collections blend nostalgia with innovation, appealing to those who want to stand out.
Store: Physical locations in Japan and select international retailers
Quality: Unique and eclectic designs with a focus on vintage and reworked clothing
Best For: Fashion-forward individuals, statement pieces
International Shipping: For those who love eclectic and innovative designs, Needles offers international shipping, allowing fashion enthusiasts worldwide to enjoy their standout pieces.
Website: https://www.needles.jp/
Keep an eye out for:
What sets Needles apart is their innovative approach to reimagining classic pieces. For instance, their iconic track pants, featuring distinctive side stripes made from repurposed vintage garments, blend nostalgia with modern streetwear sensibilities. Each Needles piece is meticulously crafted to reflect founder Keizo Shimizu's vision of unconventional style and impeccable quality. Their pieces not only stand out for their unique designs but also for their craftsmanship and attention to detail. Whether you're looking for a statement piece or everyday wear with a twist, Needles offers a range of options that combine comfort with a distinct urban edge.
Auralee:
$$$ - $$$$ (High-range)
Auralee is a brand that's all about elegance. Think of those effortlessly stylish outfits you see in fashion magazines – that's Auralee. Their clothes are famous for their neat lines, cozy fabrics, and subtle touches that effortlessly bring your look together.
Store: Physical locations in Japan and select international retailers
Quality: Luxurious fabrics and minimalist designs for a refined look
Best For: Sophisticated, minimalist fashion, high-quality basics
International Shipping: Auralee provides international shipping for select items, so be sure to check their shipping details to access their refined and minimalist designs.
Website: https://auralee.jp/
Keep an eye out for:
What makes Auralee special is their dedication to using luxurious fabrics and materials, ensuring each piece feels incredibly soft and comfortable against the skin. Their clothing embodies a refined simplicity, often characterized by clean lines, subtle textures, and understated colors that exude elegance. Whether you're looking for a cozy sweater, a perfectly tailored shirt, or impeccably crafted outerwear, Auralee delivers effortlessly chic essentials that elevate your everyday style with ease. They prioritize using the finest materials, resulting in pieces that are not only exceptionally soft and comfortable but also durable and luxurious.
#MovingToJapan
Our Guide To Moving To Japan has everything you need to know about it.
Visvim:
$$$$ (High-range)
Visvim is a high-end brand known for its artisanal craftsmanship, unique textiles, and fusion of traditional Japanese and Western influences. Picture high-quality materials, meticulous attention to detail, and a vibe that's both rugged and refined.
Store: Physical locations in Japan and select international boutiques
Quality: Exceptional craftsmanship and artisanal designs using premium materials
Best For: High-end fashion enthusiasts and collectors
International Shipping: Known for artisanal craftsmanship, Visvim offers international shipping, delivering their premium designs globally.
Website: https://www.visvim.tv/
Keep an eye out for:
Visvim if you're into fashion that tells a story. Each piece seems to have its own narrative, whether it's inspired by vintage Americana, Japanese heritage, or global travel. Visvim is a brand worth keeping tabs on. Their pieces are like wearable works of art that add a unique touch to any outfit. One particular product we recommend you check is their iconic footwear, especially their handmade moccasin-inspired sneakers and boots. These shoes are crafted using premium materials like Horween leather and Vibram soles, ensuring both comfort and durability; prices start from $780 USD Their footwear not only stands out for its artisanal details but also embodies a timeless aesthetic that blends heritage with innovation.
Match your Outfit with a Fresh Haircut
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Junya Watanabe:
$$$$ (High-range)
Junya Watanabe is a designer under the Comme des Garçons umbrella known for his innovative and experimental approach to fashion, blending traditional and contemporary elements. His designs often feature unexpected materials and intricate detailing, pushing the boundaries of fashion. Watanabe's collections reflect a fusion of modernity and tradition, with a focus on experimental silhouettes and unconventional textiles.
Store: Physical locations in Japan and select international boutiques
Quality: Experimental and innovative designs with a focus on craftsmanship
Best For: Fashion enthusiasts, collectors, avant-garde styles
International Shipping: Fans of Junya Watanabe’s avant-garde fashion can have his creations shipped internationally, bringing his innovative styles to your wardrobe
Website: https://junyawt.com/
Keep an eye out for:
Junya Watanabe's collaborations with iconic brands like Comme des Garçons, where he often reinvents classic pieces with his unique aesthetic. Additionally, watch for his innovative use of technical fabrics and unexpected materials, such as industrial plastics or recycled materials, which reflect his commitment to sustainability and creativity.
#JapaneseSharehouses
One of the best options for newcomers in Japan is sharehouses. Check out our Ultimate Guide to Finding Sharehouses in Tokyo.
COMME des GARÇONS:
$$$$ (High-range)
A powerhouse in the fashion world, COMME des GARÇONS is synonymous with creativity, pushing boundaries with its avant-garde collections and collaborations.
COMME des GARÇONS is known for its experimental and unconventional designs, characterized by asymmetry, deconstruction, and bold use of color and texture.
Store: Physical locations in Japan and select international boutiques
Quality: Avant-garde and conceptual designs with innovative techniques
Best For: Fashion enthusiasts, collectors, statement pieces
International Shipping: COMME des GARÇONS ensures that their avant-garde collections and collaborations are accessible worldwide through international shipping.
Website: https://comme-des-garcons-online.com/
Keep an eye out for:
COMME des GARÇONS collaborations and special collections are released in limited quantities, making them highly coveted among fashion enthusiasts. Keep an eye out for announcements and release dates to ensure you don't miss out. One product we recommend you check is their iconic fragrances, particularly their "Comme des Garçons 2" perfume whose prices start from $68 USD. This fragrance is renowned for its unique blend of spicy and woody notes, offering a sophisticated scent that stands out from traditional perfumes.
Foreigner-friendly credit card in Japan !
For those looking to find a foreigner-friendly credit card in Japan, check out our Ultimate Guide to Debit and Credit Cards in Japan.
Uniquely Japanese Fashion Styles That Can Be Found Anywhere!
Japan is famous for its unique and distinct cultural elements, many of which are reflected in its fashion. Here are some styles that you can only find in Japanese Fashion culture:
Japanese Streetwear
Brands like A Bathing Ape (BAPE), Comme des Garçons, and Yohji Yamamoto have influenced global streetwear trends. Japanese streetwear combines high fashion with casual, urban elements, featuring bold graphics, oversized silhouettes, and innovative textiles.
Harajuku Fashion
Harajuku is a district in Tokyo known for its eclectic and vibrant fashion subcultures. Styles like Gothic Lolita, Decora, Visual Kei, and Fairy Kei originated here, characterized by bold colors, mixed patterns, and playful accessories.
Mori Kei
Mori Kei, or "forest style," is a fashion subculture inspired by nature and a romanticized rural lifestyle. It emphasizes earthy tones, natural fabrics, layers, and vintage or handmade clothing. Mori Kei enthusiasts often accessorize with items like scarves, hats, and wooden jewelry.
Oshare Kei
Oshare Kei is a subcategory of Visual Kei that focuses on colorful and fashionable outfits. It incorporates elements of punk, glam rock, and pop culture, featuring bright colors, bold patterns, and statement accessories.
Japanese Fashion Brands: International Shipping and Underground Brands
Shipping Costs and Taxes
While international shipping brings Japanese Fashion to your doorstep, it can come with high costs and additional import taxes or customs duties. Always check the shipping fees and potential taxes or duties for your country. Additionally, international shipping can take longer than domestic deliveries. Consider the estimated delivery times and potential delays due to customs clearance. Patience and careful review of all details are essential before making a purchase.
Returns and Refunds
Understanding the brand’s policies on returns and refunds for international orders is crucial. Some Japanese Fashion Brands may have different return policies for international customers, including return shipping fees and restocking fees. Notably, many Japanese Brands do not offer refunds. Always check the brand’s policies before making a purchase to avoid any inconvenience.
While most Japanese Fashion Brands offer English support, it's wise to verify if the brand provides English customer support for international customers. To verify if a brand provides English customer support for international customers, you can typically find this information on the brand's official website. Look for sections like "Customer Service," "Contact Us," or "FAQs." Additionally, you can check if the website offers language options, with English being one of them. If you can't find the information online, you can reach out to the brand directly via email or social media to inquire about their English customer support services.
This can be incredibly helpful for inquiries, order tracking, and resolving any issues during the shipping process.
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Top Underground Japanese Fashion Brands to Look Out For
When it comes to fashion, sometimes the most interesting finds are off the mainstream radar. Here are 10 Japanese Fashion Brands that are paving their own way through the fashion industry:
Facetasm
Facetasm is distinguished for its avant-garde designs and experimental approach to fashion. The brand’s unconventional silhouettes and unique garment constructions push the boundaries of style. Facetasm is perfect for fashion-forward individuals seeking statement pieces, characterized by its high-quality materials and artistic designs. You can find their collections online and in select boutiques in Japan.
Sasquatchfabrix
Sasquatchfabrix blends traditional Japanese aesthetics with contemporary streetwear, creating striking and edgy pieces. This brand offers excellent craftsmanship, using a mix of traditional and modern materials. Sasquatchfabrix is ideal for urban fashion enthusiasts and those who appreciate cultural influences. Their collections are available online and in select retailers in Japan.
Children of the Discordance
Children of the Discordance focuses on upcycling and sustainable fashion, combining vintage fabrics with modern design elements to create eclectic and eco-conscious clothing. This brand is recognized for its unique, upcycled, and sustainable fashion, making it perfect for eco-conscious fashion lovers and vintage enthusiasts. Their pieces are available online and through select global stockists.
JULIUS
Julius is a Japanese fashion brand renowned for its dark, futuristic style. Their designs often incorporate innovative materials and unique silhouettes, pushing the boundaries of fashion. Julius is favored by those who appreciate edgy, avant-garde aesthetics and seek to make a bold statement with their clothing choices.
Hysteric Glamour
Hysteric Glamour is a Japanese fashion brand renowned for its bold and retro-inspired designs, heavily influenced by 1960s and 1970s American pop culture, punk rock, and vintage aesthetics. Known for its eye-catching graphics, often featuring pop art, vintage advertisements, and punk rock imagery.
Graphpaper
Graphpaper is a Japanese brand characterized by its minimalist and stylish designs. Their collections feature clean lines and a sophisticated aesthetic, perfect for creating effortlessly stylish looks. With a focus on versatility and attention to detail, Graphpaper offers timeless pieces that resonate with modern sensibilities.
Top Apps for Buying Clothes and Recommended Sites for Exploring Japanese Fashion Brands
If you're looking to buy clothes from Japanese fashion brands, there are some fantastic apps and websites to help you out. Let's dive into the best apps for shopping these trendy brands and the top sites for info on stores and fashion districts in Japan. Keep in mind that many of these apps might ask for a Japanese address, phone number, or bank account.
ZOZOTOWN
ZOZOTOWN is one of Japan's largest online fashion retailers. They offer a huge variety of brands, including some cool underground labels. If you’re looking for something unique, this is your place.
Website: https://zozo.jp/
Rakuten Fashion
Rakuten Fashion is a popular marketplace with a vast selection of Japanese and international brands. It’s perfect for finding just about anything you need, from trendy to classic styles.
Website: https://brandavenue.rakuten.co.jp/
Mercari
Mercari is great for scoring second-hand and vintage pieces from various Japanese brands. It’s like a treasure hunt for unique fashion finds and awesome deals.
Website: https://jp.mercari.com/
#DATINGINJAPAN
Have you just arrived in Japan and are desperately eager to find love? Our Guide to Japanese Dating Apps has you covered.
High-End Japanese Fashion Brands at affordable prices
Japanese high-end fashion brands are known for their top-notch craftsmanship and cutting-edge designs. But did you know many of these brands have more affordable lines? You can enjoy a touch of luxury without breaking the bank. Here are some great options:
COMME des GARÇONS Play:
This line features the famous heart logo designed by artist Filip Pagowski. It’s a fun and more affordable side of the avant-garde COMME des GARÇONS.
Best For: Casual, everyday wear with a designer twist.
Price range: ¥11,000 - ¥33,000(USD$79 - $237)
Yohji Yamamoto Y’s:
Y’s by Yohji Yamamoto offers simpler, more wearable designs that still reflect his signature avant-garde style. Y’s style is characterized by having a focus on oversized silhouettes and deconstructed tailoring.
Best For: Fans of Yamamoto’s style who want something practical for daily wear.
Price range: ¥22,000 - ¥55,000(USD$158 - $396)
Issey Miyake Cauliflower:
Cauliflower by Issey Miyake focuses on comfortable, everyday wear but still uses the innovative fabrics Miyake is famous for. One of his most innovative fabrics is "Pleats Please," which keeps its pleats intact even after washing and wearing.
Best For: Those who love vibrant, artistic fashion.
Price range: ¥16,500 - ¥44,000(USD$118 - $316)
Tsumori Chisato:
Tsumori Chisato offers playful and whimsical designs such as a dress adorned with a vibrant print of unicorns, mermaids, and woodland creatures dancing across the fabric. The quality is great, and the designs are super unique.
Best For: Fans of fun, artistic fashion.
Price range : ¥11,000 - ¥33,000(USD $79 - $237)
These affordable lines from high-end Japanese brands are perfect if you’re looking to add some luxury to your wardrobe without spending a fortune. Whether you’re into avant-garde styles, edgy streetwear, or playful prints, there’s something here for you.
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Exclusive ‘Japan Only’ Fashion Items and How to Get them
Japan has many exclusive fashion items that can only be found in Japan.
Here’s how you can get your hands on them, both in Japan and from overseas:
Collaboration Clothes
Sometimes Japanese brands collaborate with artists or other brands to make limited-edition clothing. You can find these at special stores or big shops in Japan. To get them from overseas, you might need to use a service that buys them for you and ships them internationally.
When it comes to finding those exclusive collaboration pieces from Japanese Fashion brands, there are some stores and sites you can check:
Specialty Stores: Places like Beams, United Arrows, or Dover Street Market Ginza are known for curating a wide range of collaborations from both Japanese and international brands.
Online Retailers: Websites like Zozotown, Rakuten, or Bape Online Store offer a convenient way to browse and purchase collaboration pieces from Japanese brands. Many brands also have their own online stores where they release limited items.
Social Media: To stay updated on the latest releases and collaborations, follow the social media accounts of your favorite Japanese brands and retailers. Instagram and brand-specific newsletters are great ways to stay in the loop and be the first to know about new drops. We recommend you check these Japanese Fashion Brands accounts to keep in the loop and be the first to know about new drops.
Supreme: Supreme is a global streetwear brand known for its iconic box logo and collaborations with artists, designers, and brands across various industries.
Fragment Design: Fragment Design is a Tokyo-based brand known for its minimalist aesthetic and collaborations with various partners, including Nike, Louis Vuitton, and Beats by Dre.
White Mountaineering: White Mountaineering is a Japanese outdoor and streetwear brand known for its technical outerwear and innovative designs. The brand often collaborates with sportswear companies like Adidas and Saucony
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Traditional Crafts
Japan's traditional crafts, like kimonos, handcrafted shoes, and unique fabrics, are treasures you'll find in local shops and markets across the country. When in Japan, check out spots like Kimono-Ya in Kyoto's Gion district for authentic kimonos or Tsukiji Soba Academy in Tokyo for handmade shoes.
Online, trustworthy shops like Kimono-Ya Japan (https://kimonoya-japan.net/) or Japan Craft Shop (https://japancraftshop.com/) offer international shipping. Also, consider using services like Buyee (https://www.buyee.jp/) or FromJapan (https://www.fromjapan.co.jp/) to navigate purchases from Japanese websites. They make it easier to get your hands on these unique fashion pieces, no matter where you are.
Regional Items
Some brands like Uniqlo, Bape, and Adidas sell items only in certain cities or regions of Japan. For example, Tokyo or Osaka might have their own exclusive clothes from popular brands. So you'd have to visit those places to get them. If you're abroad, you can try finding someone in Japan to buy and send these items to you.
Here are some strategies that you can apply to stay informed about future regional items and exclusive releases from Japanese brands.
Follow Brand Social Media Account: Follow the official social media accounts of your favorite Japanese brands, including their regional branches or flagship stores. Brands often announce exclusive releases, collaborations, and special events on platforms like Instagram, Twitter, and Facebook.
Subscribe to Newsletters: Many brands send out regular updates about new collections, collaborations, and store-exclusive items. This is a great way to stay informed about upcoming releases and events.
Online Communities: Online communities and forums dedicated to Japanese fashion and streetwear. These communities often share news, rumors, and insider information about upcoming releases, including regional items and exclusive drops.
By applying some of these strategies you can stay on top of future regional items and ensure you don't miss out on the latest releases from your favorite Japanese brands.
#cOSMETICS
Ever wondered why Japanese cosmetics are known as some of the best in the world? Check out our Ultimate Guide to Japanese Cosmetics to find out more about it.
Event Goodies
Fashion events or short-term shops in Japan often have unique items you won't see anywhere else. You'd have to attend these events or keep an eye out online for an opportunity to buy them from overseas.
These are some of the events we recommend you look up to find some of the most unique and limited Japanese Fashion items.
Tokyo Fashion Week: Held biannually, Tokyo Fashion Week showcases the latest collections from both established and emerging Japanese designers.
Design Festa: Design Festa is one of Asia's largest art and design events, held twice a year in Tokyo. It features thousands of artists, designers, and creators showcasing their work, including fashion items ranging from clothing to accessories.
Fashion Flea Markets: Various flea markets are held regularly in Tokyo, such as Tokyo Flea Market at Yoyogi Park and UNO Flea Market. Here, you can find a mix of vintage clothing, handmade items, and unique fashion pieces from independent designers.
These events offer you the opportunity to discover unique fashion pieces, connect with designers and creators, and immerse yourself in the Japanese Fashion culture. Keep an eye on event listings and social media for updates on upcoming events and pop-ups.
Japanese Fashion Brands Sizes
Japanese clothing sizes can be different from Western sizes. In women's clothing, Japanese sizes like S, M, and L are smaller than Western sizes. For example, a Japanese M might be closer to a Western S. Some brands use numbers (e.g., 5, 7, 9) instead of letters.
| Western Size | Japan Size(tops) | Bust (cm) | Waist (cm) | Hips (cm) |
| XS | 5 | 78-82 | 58-62 | 82-86 |
| S | 7 | 82-86 | 62-66 | 86-90 |
| M | 9 | 86-90 | 66-70 | 90-94 |
| L | 11 | 90-94 | 70-74 | 94-98 |
| XL | 13 | 94-98 | 74-78 | 98-102 |
Similar to women's sizes, Japanese men's sizes are smaller than Western sizes. A Japanese M might be closer to a Western S. Some brands use numbers for sizing. Some brands offer international size conversions online or in-store. Check each brand's size chart for accurate measurements in cm.
| Western Size | Japan Size | Chest (Cm) | Waist (cm) |
| XS | 34(S) | 81-86 | 66-71 |
| S | 36(M) | 86-91 | 71-76 |
| M | 38(L) | 91-96 | 76-81 |
| L | 40(XL) | 96-101 | 81-86 |
| XL | 42(XXL) | 101-106 | 86-91 |
Japanese clothing tends to have a slimmer fit compared to Western clothing, so consider this when choosing your size. Sizes can vary between different brands, so always check the specific brand's size guide. By using this size conversion chart and measuring accurately, you can better find the right sizes when shopping for Japanese men's and women's fashion.
Finding plus-size clothes in Japan can be challenging due to generally smaller sizes, but several stores and brands cater to plus-size customers. Here’s a guide to help you find plus-size clothing in Japan:
#KARAOKE
Want to have fun like a local while you're in Japan? Read our Ultimate Guide to Karaoke in Tokyo to discover more about it.
Nissen
An online retailer known for a wide variety of plus-size options for both men and women.
PLST
Another Fast Retailing brand that offers some plus-size options online.
Tips for finding plus sizes in Japan:
Look for "大きいサイズ" (“ookii saizu”): This phrase means "big size" in Japanese and can help you locate plus-size sections in stores or online.
Online Shopping: If you’re having trouble finding your size in physical stores, consider shopping online where the selection is often larger.
Custom Tailoring: For unique or specific needs, consider visiting a tailor. This can be especially useful for professional attire.
Japan's thrift scene, known as "furima”
Japan's thrift scene, known as "furima," offers budget-friendly finds. Popular shops include Hard Off, Book Off, Mode Off, and 2nd Street, known for affordable clothing and accessories. You find good deals through sales, outlet stores, and lucky bags. Many thrift shops have online platforms, and online marketplaces like Mercari and Rakuten Ichiba also offer secondhand items. Prices vary, with clothing typically ranging from ¥500 to ¥3000 ($5 to $30 USD) or more for designer pieces. Overall, Japan's thrift scene is a treasure trove for unique and affordable shopping experiences.
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What is considered rude to wear in Japan?
In Japan, fashion has no rules however some things are considered rude to wear. For example, shoes indoors, revealing or provocative clothing, casual wear in formal settings, inappropriate symbols or words, pajamas in public, excessive perfume or cologne, and visible tattoos in certain places. Neat and respectful attire is important in professional settings, and being aware of cultural norms can help you navigate social situations politely.
Here are some concrete examples to help navigate these social norms:
Shoes Indoors
In Japan, it’s customary to remove shoes when entering homes, temples, traditional restaurants, and some workplaces. Wearing shoes indoors is seen as disrespectful and unhygienic. For example, when visiting a friend's home or a ryokan (traditional inn), always remove your shoes and use the provided indoor slippers.
Revealing or Provocative Clothing
While fashion-forward areas like Tokyo's Harajuku may embrace bold and revealing styles, overly provocative clothing can be frowned upon, especially in conservative or rural areas. For instance, wearing a low-cut top or a very short skirt may be considered inappropriate when visiting religious sites like shrines and temples. It's advised to dress modestly in such settings.
Fact: In Japanese fashion, it is common for women to wear short skirts, but they generally keep their shoulders covered. Whether it's for tradition's sake, to maintain professionalism, or simply for personal comfort, covering the shoulders is a common choice. Remembering these cultural norms adds depth to your exploration of Japanese fashion.
Inappropriate Symbols or Words
Clothing featuring offensive symbols, explicit content, or inappropriate language can be highly disrespectful. This includes attire with controversial political statements or symbols that could be considered offensive in Japanese culture. For instance, a T-shirt with explicit language or provocative imagery would be inappropriate in most public settings.
Excessive Perfume or Cologne
In crowded public places such as trains and buses, wearing strong fragrances can be considered inconsiderate. Subtlety is appreciated; for example, applying a minimal amount of perfume or cologne is preferred to avoid overwhelming others with strong scents.
Final Thoughts
Japanese fashion is so much more than just clothes; it's a whole world unto itself. In Japan, fashion is a big part of their history and culture, always evolving with fresh and exciting ideas. This constant innovation and unique sense of style make Japan one of the most fashionable countries in the world. Whether it's the timeless elegance of kimonos or the cutting-edge urban fashion, Japanese fashion is all about making a statement. You'll be amazed and inspired by the diversity, creativity, and passion that go into every style.